Proper digital-content management is essential for the health of any website, as unorganized site content can be a death nail in the highly-competitive, digital market. Creating site and brand standards, defining a clean and familiar look, is the goal so our clients offerings are presented in the best possible light.
We begin by scraping the current website for all content and organizing it into a web-based content management platform. This allows us to seamlessly communicate any revisions back and forth with our clients, while also allowing us to export the site in an all-encompassing manuscript. Our goal, if not done so already, is to then create and implement content presentation brand standards. If already created, we look to refine the standards, or uncover any opportunities for improvement. Once we know these standards are implemented throughout each page of the website, we’ll then create a process moving forward that ensures continued implementation. With the ever-changing digital landscape, brand standards oftentimes fall to the wayside during fast-paced content production. Proper content management streamlines both the creation and user interaction with the verbiage.