A solid search engine optimization (SEO) strategy is vital for any website. Positioning a site for increased search rankings pays dividends in both the short and long terms, no matter the industry. We aim to help digital content find the right readers by laying a solid SEO foundation and empowering our clients moving forward.
We look to implement a comprehensive SEO strategy by conducting an initial site audit, gaining an understanding of the current site’s performance and bringing to light all opportunities for improvement. Second, we research keywords with three-to-five competitors in mind, an effort structured to strengthen already strong rankings, while better competing for shared or sought-after terms. Third, we create a plan based off our audit and research, breaking out individual page strategies and meta data that coordinates with the site’s new, overarching SEO strategy. Lastly, we seek to guide internal content creation around the new strategy for this redesign, as well as moving forward past the build, by providing brand guidelines.